During and after the debate, Democracy Corps conducted focus groups among 45 undecided voters in St. Louis, Missouri.
“With Barack Obama gaining momentum, John McCain needed to change the dynamic in the race during tonight’s debate and to shift the focus of the campaign onto friendlier terrain. Instead, Democracy Corps research finds that McCain essentially held his ground in this debate, while Obama emerged with higher personal favorability and increased confidence in his ability to handle critical foreign policy and national security issues.
During and after the debate, Democracy Corps conducted a set of dial and focus groups among 45 undecided voters in St. Louis, Missouri. These voters had an unmistakably Republican tilt, voting for President Bush by a 2-to-1 margin in 2004 and self-identifying as 33 percent Republican and 27 percent Democrat. But playing on his perceived strength of national security and before a friendly audience, McCain could only manage a draw among this group. Of our 45 initial undecided voters, a quarter moved to Obama and a quarter to McCain after the debate with the rest remaining undecided. Moreover, by a 38 to 27 percent margin these voters said that Obama won this debate.”