“We’ve been hearing stories of how news coverage in the state is declining,” said Ingrid Reed of the Eagleton Institute of Politics. “With this new study, we have the facts that can marshall support for new ways to address the problem.”
Due in part to peculiarities of its geography and economic development, New Jersey has faced a news deficit for many years. The state developed in the shadow of the two great cities across its borders, New York and Philadelphia, and failed to develop a major urban center of its own. Today, New Jersey’s largest city, Newark, is home to just 3.2 percent of the state’s population, and rather than serving as an independent media center, Newark falls within the larger New York media market. Instead of watching local newscasts devoted to New Jersey issues, people in the northern part of the state tend to watch TV news centered on New York City, while people in the south watch stations based in Philadelphia. Many New Jersey residents also listen to out-of-state radio stations and read out-of-state newspapers. As a result, they know less about their state than people elsewhere in the country know about theirs. Lower levels of knowledge about politics have distorted campaigns and elections in the state and may be a factor in the endemic problem of political corruption.
Throughout the United States newspaper readership is down sharply, especially among 18-to-34 year-olds, and New Jersey has followed that trend. Insufficient television coverage may be one reason New Jerseyans have been especially dependent on newspapers for news about state politics and government, and thus they may be affected more than residents in other states by declining circulation and cutbacks in newspaper journalism. The internet revolution has drawn advertising away from newspapers, and a general glut of advertising space online has made it impossible for newspapers to keep up their advertising rates and generate the revenue that they expected from online traffic. These problems, which were simmering under the surface when the economy was strong, have boiled to the surface in the recession. Measures to increase efficiency in production and distribution have proven insufficient, and most papers have been forced to cut staff in the newsroom, sometimes by more than 50 percent. That is exactly what has been happening in New Jersey.
Newspapers also employ other strategies to reduce costs, including consolidation and replacing long-term salaried reporters with entry-level staff or short-term interns who are paid little or nothing for their work. Some are asking student interns to work for free, or even asking journalism schools to pay for them
“New Jersey has long suffered from inadequate news coverage because of the domination of New York and Philadelphia news media that don’t give much priority to this state, said Paul Starr, Princeton University professor and co-founder of The American Prospect. “Now, with the decline of newspapers in New Jersey, the state’s chronic news deficit threatens to become an acute problem. New Jersey needs new ways to finance journalism.”
So where can the money come from? The report lays out alternate sources of revenue, including:
Subscription and pay-per-content models that pass the cost directly to the consumer
Nonprofit models such as grants or governmental aid
While noting the difficulties involved with each model, the report also emphasizes that the cost of news can be reduced by only so much before the quality of journalism begins to deteriorate.
The end of the recession may arrest the fall of newspaper advertising and circulation revenue, but it seems unlikely that they will recover to the levels of earlier in this decade. New Jersey’s experience shows there is no substitute for a strong and vigilant media. Those who want effective and honest government, regardless of party, should seek to remedy New Jersey’s chronic news deficit and to respond to the decline of journalistic resources.