1. Restore Trust in Government (Leadership, Trust and Responsibility)
2. It is about Creating Jobs. Let’s put New Jersey Back To Work
While everyone was focused on the budget this past year, it reminded me of a youth soccer game. Everyone chased the ball to the “Spending” side of the field while vacating the “Revenue” side of the field. Managing spending is extremely important in business, but managing spending will not keep a business in operation. Making money and generating revenue is what keeps a business in operation. My record shows that I understand the importance of managing spending, what is spent, why it is spent and how it is spent. I consistently voted to cut taxes and reduce spending and never voted in favor of a tax increase as a Middletown Committeeman. I regularly disapproved monthly expenditures that I felt were unnecessary and inappropriate. While I will continue to be a watchdog on spending, a significant part of my time will be used to bringing revenue into New Jersey to create jobs. Today, there are businesses that are spending money. The problem is they are not spending their money in New Jersey. We need an aggressive approach to capture those business opportunities. I am not talking about offering more tax credits. To me, those are secondary measures that are only offered when there is some assurance that the expected Return on Investment (ROI) will be met. What I am speaking about is an approach that is taken by corporate businesses that use Capture Managers to aggressively seek out and capture business to preserve and grow market share. We have not done enough to actively go after business opportunities to bring revenue into New Jersey. I want to expose Trenton to existing business opportunities , where money is already being spent, that can be captured and brought into New Jersey to stimulate economic development and job creation. Here are a few samples.
a. Department of Defense (DOD)-Research, Development, and Procurement Funding: The DOD spends billions of dollars each year on military approved technology programs and projects. This funding stream flows into the States that have military bases that sponsor these programs. While New Jersey has the military facilities available for this business, clearly, Maryland values the economic impact that these military installation make and they have made it a priority to capture the DOD business. Unlike New Jersey, Maryland has created a “how to manual” on how to foster a partnership between the State’s military installation and private sector, in order, to gain revenue and to create jobs. They have Capture Managers at the Local, State and Federal level that aggressively go after this business. As a result, Maryland is ranked 4th out of the 50 States when it comes to obtaining funding for DOD military programs and projects. New Jersey, on the other hand, is ranked 48th. Subsequently, unemployment around Maryland military facilities is 4% as compared to 9+% around New Jersey facilities. Note: In 2009, over $3.4B flowed through Fort Monmouth for these technology projects, $38M, of which, was for salaries which the surrounding communities significantly benefited from. New Jersey no longer has Fort Monmouth, ironically Maryland does. However, New Jersey still has the tri-bases of McGuire, Dix and Lakehurst and other installations. We must value these military bases and their ability to sponsor these technology programs and projects. DOD money is being spent and will continue to be spent on these approved projects. We need to adopt a “Why not New Jersey” mentality and aggressively capture more of this DOD market share.
b. Film and TV Productions: New York is a major player in the film and TV industrial market; New Jersey is not. Since January, 70 new movie and TV projects have gone into New York, pumping $1 billion into their State and Local economy. A total of 4,700 industry-related jobs are being created. Pat Swinney Kaufman, executive director of the Governor’s Office for Motion Picture and Television Development is New York’s “Capture Manager”. He has identified that this business is willing to spend money and he is aggressively going after a greater market share in this business sector. Again I ask, “Why not New Jersey”; an existing market that is going to spend money why not spend it in New Jersey. Important point, in many cases, tax credits need not be offered to gain this business. It is simply becoming a player; promoting what New Jersey has to offer and that we value their business.
c. High Tech industry and Job Creation: IBM, Intel, Global Foundries, TSMC and Samsung have committed to invest $4.4 billion over five years to create 2,500 permanent new jobs in New York to build next generations of computer chips. Officials credited the state government’s interest, cooperation between public and private sectors and an effective government working together on a coordinated economic strategy, to capture this business opportunity. “Why not New Jersey”. Where are our Capture Managers? If this market is available and these businesses are willing to spend their money, I want it done here in New Jersey. We have abundant facilities waiting to be filled and we have the high tech resources ready to be employed. Let’s find these business opportunities and get a larger piece of this market share.
d. Embrace the Federal initiative for Renewable Energy in support of NJ small businesses: If the Federal government has made it a goal to fund Renewable Energy projects, then our Capture Managers should aggressively capture business opportunities in this market for New Jersey. New Jersey small businesses are doing fairly well with solar products to expand solar technology. However, I want Capture Managers to aggressively promote more of what these small businesses have to offer; not only with solar technology but also with other Renewable Energy technology. For example, wind turbines are being installed throughout the United States but not with US manufactured wind turbines. “Why not New Jersey” if we have the leading technologist and manufacture of wind turbine products located in Toms River. I want New Jersey to own the solar panel and wind turbine market so these products can be manufactured here in New Jersey by New Jersey resources. Let’s go after the Renewable energy market and push New Jersey made products.
e. Repatriate foreign profit tied to US investment and job creation: American companies have more than a trillion dollars in profits that have been made overseas after foreign taxes have been paid but won’t bring the profit back to the US because the 35% US tax would be applied. Instead, they invest and hire abroad. However, these companies would return a huge portion of these profits to the US for investment, if it were taxed at a lower rate. John Chambers, CEO of Cisco, recently stated that Cisco would not build a manufacturing facility in U.S. when one can be built in Ireland at the 17% tax rate. If we want to become a player in this market, which today we are not, then we must reduce the tax to gain more of a market share. The tax rate needs to be reduced at a flat rate or a sliding scale applied that is based on the amount that is invested and the total number of jobs created. Whatever the case, these companies are spending their profit but it is not being spent in the U.S. New Jersey Legislatures, at all levels, must advocate for change while Capture Managers reach out to these companies and promote New Jersey resources in order to capture this business after this change comes about.
f. Legalize gambling in all regions of the State: In business, you have to adapt to change or you will not remain in business. The gambling industry is changing and New Jersey is not adapting quickly enough to retain or grow shares in this market. The question is, “Do we want people to spend their money in New Jersey or do we want them to spend their money elsewhere”? The majority of voters in New York back legalize casino gambling in all regions of their state. A recent Zogby poll showed 64% of voters, in our neighboring State, think this would be good for the economy (Carl Camanile). New York Legislators have listened and are acting to legalize gambling in all regions of their State. Likewise, recent polls in New Jersey show a wide support of a constitutional amendment that would authorize the waging on sporting events at casinos and horse racetracks. It is time for our corporation, New Jersey, to adapt to this change and to change our business model so New Jersey can retain, if not gain, market share and its associated revenue stream that would otherwise be lost to our neighboring State.
g. Now is the time for Capital projects: Now is the time to invest in capital projects that would immediately put our trades back to work to fix our aging infrastructure of roads, rail, bridges, airports, tunnels and even school projects that have less start up time than many other projects. With 10 yr. Treasury bonds around 2% borrowing costs; there has never been a more opportune time to invest in these types of projects to put New Jersey back to work.
Patrick Short is the owner of – Patrick Short Consulting Services-specializing in Project Management
MA – National Security-Strategic Planning & Decision-Making), Naval War College, Newport, RI
MS – Contract Acquisition Management, Florida Institute of Technology, Melbourne Fl
MA – Management and Human Relations, Webster University, St. Louis, Mo.
BS – Applied Sciences and Engineering, US Military Academy, West Point, NY
• Taught Economics at the College Level
• Recognized by the State of New Jersey for Community Services
• Chairman, “Nick Rowe Memorial ” Committee; Union Beach
• Deputy Director, Concerned Civic Associations of Middletown
• Vice President; Concern Citizens of Middletown
• Board of Governor’s-West Point Society of New Jersey